The Ride & The Journey

Our Mission

Greed has poisoned men’s souls,
has barricaded the world with hate,
has goose-stepped us into misery and bloodshed.
We have developed speed but we have shut ourselves in.
Machinery that gives abundance has left us in want.
Our knowledge has made us cynical,
Our cleverness hard and unkind.
We think too much and we feel too little.
More than machinery we need humanity.
More than cleverness we need kindness and gentleness.
Without these qualities, life will be violent and all will be lost…”
– Charlie Chaplin as The Great Dictator

The Long Ride to Free Them

This Spring, Matt Meyer will travel from South Africa to cycle nearly 2,000 miles from Blaine, WA to San Diego, CA pulling a life-sized rhino statue, stopping in various communities along the way.

The aim of the Long Ride to Free Them is to raise funds and create global awareness for the current poaching crisis on rhinoceros in Southern Africa. In doing so, to shed light on this urgent dilemma that involves rhinoceros and other keystone species worldwide. By bringing this issue to the forefront we strive to make a more positive impact in the way we interact and affect our natural world.

  • How did this all come about?

One evening around the campfire, Matt (cyclist) and Chris (sponsor) were having yet another conversation about the plight of rhinos in African and what could possibly be done. Matt had seen where a man had walked a rhino a good long distance in South Africa to raise awareness about the plight of the rhinos. We started pondering if the same could be done here in the United States (still a large consumer of illicit wildlife products). From there the plan was born and local laws, logistics, and advice led to the walk being changed to a ride. This way we could cover more ground and do it within the road use laws of the US.

  • Why the lifesize rhino?

For guys like Matt and Chris who grew up with rhinos, the poaching crisis is very real. We wanted to have a symbol that would make the animal more tangible to people thousands of miles away from where the rhinos live. There are so many misconceptions about the rhino and by having a symbol that closely resembled the real thing, even just in size, we felt it would lead to a stronger message. Our rhino, as with the real thing, is an imposing creature and it forces one to wonder how such a formidable beast can be made so vulnerable by the actions of man.

  • Why the west coast of the US?

The west coast of the United States is home to some of the most intense illicit wildlife trade in the US. It is also home to a huge population. The base of operations for Piper & Heath Travel (sponsor) is in San Diego. We realized there would be significant late night garage tinkering to ensure that our equipment was as good as it could be. All of these things made the west coast the ideal location for our first Long Ride To Free Them.

  • When did this journey start?

It was late 2015 when Matt first brought this hair-brained scheme to Chris. Despite every attempt from Chris to talk some sense into Matt, in the end Matt’s relentless commitment to the cause turned this hypothetical project into action.

  • Who is involved?

Matt Meyer – project initiator, safari guide, and the man who is dragging that rhino the entire west coast of the US.

Piper & Heath Travel – project sponsor, San Diego based Africa specialist owned by Chris Liebenberg.

Wilderness Safaris / The Wilderness Wildlife Trust – project co-sponsor, advisor, & PR.

Empowers Africa – project facilitator, fund managers, and all around supporter.

  • What can people do to get involved?

Our primary goal here is education and awareness. We would ask people to listen to our message, and to share what they learn as widely as possible. We have to change peoples’ perceptions about what it is wildlife means to us as a species. Rhinos are being made extinct purely as a result of man. The solution therefore lies purely with us.

Our secondary goal is to raise funds for the three recipient organizations in Africa. They are involved in anti-poaching efforts, animal welfare, scientific research, population monitoring, and other critical tasks across four countries. The work they do is hard, unpopular, difficult, strenuous, and often life-threatening. For those that care about rhinos, there are few things we can do as effective as supporting those who have made saving rhinos their life’s work.

If you have any questions please contact The Long Ride to Free Them.